Danny joined Ultimate in June 2007 as MD, The Living Room Group.  An entrepreneur at heart, Danny has always been in the business, even although he is a fully qualified PE teacher!

Career highlights include being headhunted in 1992 to open The China Jump in Hong Kong and expanding this extremely successful feature bar, restaurant and nightclub concept into Malaysia and Singapore; running JW Johnsons in Manchester; as Operations Manager, Life Restaurants, setting up a joint venture with Marstons to roll out the Mediterranean concept Via Vita  to six sites over a period of 18 months; and,  again as Operations Manager opening Life Café in Manchester and Liverpool.

Immediately before joining Ultimate, Danny was Operations Director of The Living Room Group, a company of which he was a founding shareholder.